Mobitel gives SMART 5 a New Look - breaking traditional boundaries

April 19th 2007

Sri Lanka Telecom Mobitel, the National Mobile Service Provider, recently launched the "New Look" to SMART 5, further improvising on Sri Lanka's most innovative pre-paid product.

SMART 5, designed to provide absolute value to the customers and to simplify the process of choosing from a wide range of confusing pre-paid services in the market, has enjoyed phenomenal growth and success after it was launched in the year 2006. This package alone brought into Mobitel, in excess of 500,000 connections in the last year and continues to grow. Its major significance lies in the simplified pricing plan and other benefits that break down the barriers, allowing consumers from all walks of life to enjoy the benefits of mobile telephony at an affordable price. These concepts articulate Mobitel's key vision of being an organization centered around its customers. At Mobitel, the best interest of the customer is always at heart.

In keeping with this focus and in a bid to add value as well as reward loyal customers, SMART 5 is always evolving, as Mobitel always looks at the options of presenting the consumer with SMARTER solutions. Now Mobitel introduces the new and improved pre-paid service that offers both existing and potential customers a range of added benefits that provides absolute value for money. Of special mention are the attractive loyalty schemes that are available to existing subscribers. According to Mr. Suren J. Amaresekara, CEO of Mobitel, "This improvisation comes as a natural evolution to add value to the service provided to the Sri Lankan public, making it more affordable, as well as to reward our loyal customers who have contributed to our success."

The new look of SMART 5

The service is categorized into basic and loyalty packages where subscribers that have been on board for one year or more automatically qualify for the loyalty packages.

• The free talk time for existing and potential customers under the basic category, now increases from 1 minute to 2 minutes.
• Customers who have been with the service for 1 year will qualify for a 10% reduction in price for all outgoing call charges and SMS/MMS features.
• Customers who have been with the service for 2 years will enjoy a 20% reduction in price for all outgoing call charges and SMS/MMS features.
• Incoming from Mobitel to Mobitel is absolutely free for all categories.
• The night time surprise feature which is active between 11pm to 6 am enables customers in all categories to make out going calls to any number on any network for Rs 2/ min only.

In addition to these benefits, subscribers also have the option of choosing from the following special features. The activation of these features is possible by simply sending in the activation code via SMS.

• Special feature 1 - Any 5: Any 5 is another breakthrough innovation where subscribers have the freedom to choose any 5 numbers regardless of the network it belongs to, to enjoy special charges for outgoing calls and other features. An added bonus is that with this feature subscribers will also be able to enjoy a minimal amount of only Rs 1/- per SMS to any number, other than the chosen numbers on Any 5.
• Special feature 2- Incoming totally free: This option enables the subscriber to have incoming totally free at any time, from any number, from any network.

Thus, through the introduction of these new features, Mobitel has yet again taken it upon themselves to go that extra mile to cater to the interests of the Sri Lankan consumer, providing the best value for money, and at the same time rewarding their loyal customers. This enables the company to penetrate deeper into the mobile communication market with a truly innovative service that makes it possible for the Sri Lankan consumer to experience the real benefits of mobile technology at an affordable price. At the forefront of Mobitel's success is the commitment to their core values; Coverage, Clarity and Care, designed to always have the customer's best interest at heart.

Sri Lanka Telecom Mobitel - the National Mobile Service Provider - is a wholly owned subsidiary of Sri Lanka Telecom. In January 2004, the company launched its full-fledged GSM network that is EDGE/GPRS enabled and designed to operate on dual bands. Investments committed to date in its 3G and GSM service offering total over US$200 million and are set to increase its present 600 base stations to 1500 base stations by the end of this year.