Sri Lanka Telecom Mobitel, Official Sponsor Of The Sri Lanka Cricket Team

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Colombo - 26th May, 2009

The National Mobile Service Provider, Sri Lanka Telecom Mobitel comes forward as the official sponsor of the Sri Lanka Cricket Team.

Minister of Sports and Public Recreation Hon. Gamini Lokuge commenting on the new partnership said, "Sri Lanka is fortunate and proud to be able to realise the fusion of two national bodies with high brand equity, Sri Lanka Cricket and Sri Lanka Telcom Mobitel, in the promotion of our nation's undisputed source of pride, our National Cricket Team. The new partnership between Sri Lanka Cricket and Sri Lanka Telecom Mobitel is historic in that, two national bodies that characterise national strength and unity are joining forces to promote Sri Lanka Cricket at a time the nation has entered a new phase of growth and development, united, free and strong. We are confident that the synergies of the combination will contribute to many more victories for Sri Lanka on the international cricket scene and help strengthen the Sri Lanka brand".

Since securing Test Status in 1983 Sri Lanka Cricket has emerged as one of the leading cricketing nations of the world. Sri Lanka holds the distinction of winning its first test match within the shortest time for any country since obtaining test status. To the bewildering of many critics, Sri Lanka won the ICC World Cup in 1996 after delivering an entertaining performance that captured the attention of the cricketing spectators and audiences the world over. That victory which won fame, respect and glory for Sri Lanka ushered Sri Lanka Cricket into its present status with many victories in the fold and earning celebrity status for the game, now played in every street, field and open space in the country.

In the next few years Sri Lanka Cricket will host several international teams and tournaments and undertake several international reciprocal tours and tournaments. The Sri Lanka Cricket Team has already confirmed participation in many Test, ODI and Triangular ODI series to be held both in Sri Lanka as well as in overseas venues. These games will be played in addition to the next ICC Champions Trophy and World Cup Tournament.

In terms of the sponsorship agreement, during the contract period Mobitel secures the exclusive right as the "Official Sponsor of the Sri Lanka Cricket Team". As the National Mobile Service Provider, guided by the principle of bridging diversity, Mobitel is committed to encouraging and developing sports in Sri Lanka at the national level. As the most popular sport in the country, Cricket transcends the whole society and the nation, which reflects the Sri Lanka Telecom Mobitel way of connecting Sri Lanka.

Further to signing the agreement to sponsor the Sri Lanka Cricket Team, Chairperson of Sri Lanka Telecom Mobitel, Mrs. Leisha De Silva Chandrasena said, "Sri Lanka Telecom Mobitel is proud to be associated with the future of Sri Lanka Cricket. As the National Mobile Service Provider, Sri Lanka Telecom Mobitel is rooted in the pursuit of national interest and towards this end has partnered many national bodies for good cause, and this partnership with Sri Lanka Cricket we consider as the crown jewel. Sports is a means of building affinity and a spirit of oneness between communities of a nation, and Sri Lanka Telecom Mobitel, the first Super 3.5 G HSPA Mobile Service provider in South Asia, on course to connecting Sri Lanka as a country and the country with the rest of the world, considers sponsoring Sri Lanka Cricket as a strategic investment in its brand building endeavor.

Sponsorships and patronage extended by Sri Lanka Telecom Mobitel towards Sri Lanka Cricket stands testimony to the trust and faith the company places in the National Cricket Team. The decision by Sri Lanka Telecom Mobitel to sponsor the Sri Lanka Cricket team speaks volumes for the continued commitment by the company to further its support towards the development of Sports in Sri Lanka. Sri Lanka Telecom Mobitel is disposed to the idea of reinventing if necessary to succeed and win whilst playing by the rules, and takes pride in partnering Sri Lanka Cricket to Sponsor the game of cricket that shares with Mobitel a spirit of nationalism and unwavering determination to achieve world-class excellence.